Punto Gas is a company specialising in the sale of gas cylinders and products for a range of uses, from domestic to technical and professional applications.

The project arose from the need to develop a new corporate image—one that was fresher, more contemporary and more recognisable. The starting point was a loosely defined visual identity, characterised by an outdated logo and an inconsistent colour palette. The work resulted in a new visual system, from the logo to its applications, with the aim of creating an identity that is stronger, more coherent and readily recognisable at every point of contact with the public.