A personal concept project born from an interest in the Campari brand’s identity and philosophy.

The project imagines a currently non-existent digital app designed to extend the brand experience through content, services and interactions. The app brings together a range of features, from discovering Campari’s history and recipes to ordering cocktails for delivery, as well as sections devoted to sharing and interaction among users. The project involved designing the interface and user experience, developing a system of pages and components consistent with the brand’s distinctive character.