Dental Center Bellacicca is a dental practice that has been based in La Spezia for over 40 years.

For more than three years, I managed the practice’s communications as its in-house graphic designer, taking care of the design and production of its communication materials. This ongoing work allowed me to develop and maintain a consistent visual identity across a wide range of channels and formats.

The work ranged from defining the new visual identity to the practice’s day-to-day communications, creating a cohesive and recognisable graphic system across a variety of media and formats.